1 trillion minutes of video content watch on Twitch in 2020, almost double time spent in 2019 which was 660 billion minutes.
3 billion players globally by the end of 2021.
1.2 billion GVC viewers of gaming video content. An 18% YoY growth as gaming streams became popular during coronavirus-related lockdowns.
$4.8 billion global video games advertising market expected reach by 2024, an increase of 20% from 2021.
4.2 billion active social media users with ad spend in social media advertising projected to reach $153,698 million in 2021.
The gaming industry’s estimated value at $175.8 billion by the end of 2021
The market opportunity
Stats that may surprise you
of Gen Z are gamers
of millennials are gamers
of Gen X are gamers
of gamers are female
Disposable income of non-gamers
average age of the gaming consumer
Media & gaming Total Addressable Market
|Film & home entertainment||$88bn||$96.8bn||$101bn||$80.8bn||$91bn|
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