1 trillion minutes of video content watch on Twitch in 2020, almost double time spent in 2019 which was 660 billion minutes.
3 billion players globally by the end of 2021.
1.2 billion GVC viewers of gaming video content. An 18% YoY growth as gaming streams became popular during coronavirus-related lockdowns.
$4.8 billion global video games advertising market expected reach by 2024, an increase of 20% from 2021.
4.2 billion active social media users with ad spend in social media advertising projected to reach $153,698 million in 2021.
The gaming industry’s estimated value at $175.8 billion by the end of 2021
The market opportunity
Stats that may surprise you
- 0%
of Gen Z are gamers
- 0%
of millennials are gamers
- 0%
of Gen X are gamers
- 0%
of gamers are female
(Statista.com)
- 0X
Disposable income of non-gamers
(TubeFilter)
- 0
average age of the gaming consumer
(Techjury.com)
Media & gaming Total Addressable Market
| 2017 | 2018 | 2019 | 2020 | 2021 | |
| Music | $17.3bn | $18.9bn | $21.5bn | $23.1bn | $23.5bn |
| Film & home entertainment | $88bn | $96.8bn | $101bn | $80.8bn | $91bn |
| Gaming | $108.9bn | $137.9bn | $144.4bn | $177.8bn | $179.7bn |