Why gaming?
It's explosive

0 TN

1 trillion minutes of video content watch on Twitch in 2020, almost double time spent in 2019 which was 660 billion minutes.

0 BN

3 billion players globally by the end of 2021.

0 BN

1.2 billion GVC viewers of gaming video content. An 18% YoY growth as gaming streams became popular during coronavirus-related lockdowns.

$ 0 BN

$4.8 billion global video games advertising market expected reach by 2024, an increase of 20% from 2021.

0 BN

4.2 billion active social media users with ad spend in social media advertising projected to reach $153,698 million in 2021.

$ 0 BN

The gaming industry’s estimated value at $175.8 billion by the end of 2021

The market opportunity

Stats that may surprise you

  • 0%

    of Gen Z are gamers

  • 0%

    of millennials are gamers

  • 0%

    of Gen X are gamers

  • 0%

    of gamers are female


  • 0X

    Disposable income of non-gamers


  • 0

    average age of the gaming consumer


Media & gaming Total Addressable Market

2017 2018 2019 2020 2021
Music $17.3bn $18.9bn $21.5bn $23.1bn $23.5bn
Film & home entertainment $88bn $96.8bn $101bn $80.8bn $91bn
Gaming $108.9bn $137.9bn $144.4bn $177.8bn $179.7bn
Drag table left for more

Kairos Group

Our companies

Where does our revenue come from? Let us show you why Kairos Group is great and the companies that make up our brand.

Go to companies